About
I build and bring to market SaaS platforms and AI-enabled tools for complex, high-trust industries.
My background sits across Product, Product Marketing, and GTM, which means I’m just as comfortable working with engineers and AI teams on what gets built as I am shaping the story around it: positioning, launches, website messaging, demo flows, decks, FAQs, and sales enablement.
Most recently, at Vekta Group, I’ve worked on platforms for renewable energy that help transform how projects are planned, executed, and managed. Along the way, I’ve helped drive around 50 trials per month, improved trial-to-paid conversion to 60%, reduced sales cycle length by 30% for a technical pricing product, secured £100k in R&D funding, and led the business through the National Launch Academy. I was also selected as 1 of 10 leaders nationwide for Scottish Renewables’ New Voices programme.
Earlier in my career, I was a corporate lawyer in technology and pharmaceuticals, which gave me a strong foundation in negotiation, compliance, and operating in regulated environments. I hold an MBA (Strategy) from the University of Edinburgh.
