About
I manage businesses and commercial organisations at the point where further growth requires more than stronger sales. My experience combines P&L responsibility, B2B sales, operations and business transformation, with a particular focus on companies that need to scale without adding complexity at the same rate as revenue.
My background spans international technology organisations and smaller businesses building more professional commercial and management structures. I have led end-to-end B2B sales, worked directly with enterprise customers, managed cross-functional organisations and been responsible for aligning commercial ambition with delivery capability, cost and profitability.
My strongest contribution usually comes when a business has outgrown the way it currently operates. Revenue growth becomes harder to predict, too many decisions depend on too few people, sales activity does not translate proportionally into results, ownership becomes blurred and processes that once supported growth begin to slow it down. I work on the management system behind the numbers: accountability, decision-making, commercial discipline, operating processes and the quality of information used to run the business.
Having worked in both larger corporate environments and smaller companies gives me a useful perspective on scale. I understand the discipline and complexity of international organisations, but I also know how easily companies can import structures they do not yet need. The objective is not more process. It is a business that can grow with greater predictability, stronger ownership and better economics.
I also work with AI in B2B sales and management. I’m interested in technology where it materially improves decision quality, capacity, predictability or process economics. Automating an inefficient process simply makes the inefficiency faster.
P&L | General Management | Commercial Leadership | B2B Sales | Operations | Business Transformation