About
Award-winning architectural designer with multidisciplinary experience across spatial, product, and graphic design. Currently Senior Manager of Brand Experience & Spatial Strategy at INNOCEAN, serving as lead design consultant for Hyundai Motor Group projects including the Hyundai Brand Hall at HMGMA and the HMG exhibition at CES 2026. Founder and Chief Designer of f square studio in Seoul, leading multidisciplinary teams to create award-winning spaces, products, and graphics recognized by Ein&Zwanzig, Asia Design Prize, and more. Educated in architecture at Pratt Institute in New York, with prior experience in architectural lighting design at CASTELLI-DESIGN and architectural design at Karen Bausman + Associates. Focused on translating complex systems — from robotics to brand narratives — into clear, immersive spatial experiences.
